The words that get the message accross

This guest blog was written by Lesley Morrissey, a commercial copywriter who specialises in website content and readability. Does your website get people interested quickly and keep them long enough to take action? That’s what it should do if it functions properly. Is...

Is your website out of style?

Like clothes, websites can date.  The designs that looked fresh and attractive, even five years ago, now look ‘old-fashioned’.  How does your site measure up to the ‘in style’ test? Over the years there have been fashions for: Splash pages – now really out of date and...

Copywriting – do I need help?

When you’re getting your website designed, you will be asked for ‘content’.  Very few web designers write copy – most expect you to provide it for them and won’t be able to complete your website until you’ve done that. If you’re lucky and work with a web designer that...

Climbing the search engine rankings

Search engine optimisation (SEO) is a bit of a black art. The major search engines change their algorithms weekly, sometimes daily, so it’s hard to keep up. Here are a few basics to ensure you get your website as far up the ranking as possible without investing the...